Southwest Contemporary Magazine
Southwest Contemporary Magazine
MARKETING MATERIALS + PRINT MAGAZINE CONTENT/EDITS + PHOTOGRAPHY/ART DIRECTION
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The Project
The Project
Southwest Contemporary (SWC) Magazine is a digital and print magazine that covers arts and cultures in the southwestern United States. In this position I report directly to the Art Director/ Publisher/ Owner of the magazine. Within this role, I generate content for both digital and print platforms of the publication. This encompasses crafting email marketing campaigns, designing social media advertisements, and editing print magazine covers.
Magazine Photoshoot
Magazine Photoshoot
Technologies: Adobe Lightroom
Provided art direction, photography, and photo retouching for the 2024 issue of Southwest Contemporary's New Mexico Field Guide.
Print: Map Illustrations
Print: Map Illustrations
Technologies: Adobe Illustrator and InDesign
Building on the maps designed for previous editions, I crafted new maps for Southwest Contemporary's 2024 New Mexico Field Guide Issue, featuring detailed layouts of Las Cruces and Mesilla
Social Media Content
Social Media Content
Technologies: Adobe Illustrator and Photoshop
Following the brand guidelines of the magazine, I crafted compelling content tailored for Instagram and Facebook. These advertisements serve as crucial drivers for garnering content submissions, upon which the magazine heavily depends.
Email Campaign Content
Email Campaign Content
Technologies: Adobe Illustrator and Photoshop
Aside from curating two weekly email newsletters, I also developed captivating mid-roll, footer, and leaderboard advertisements for these campaigns. These ads are instrumental in directing traffic to our website's calendar and classifieds pages, which are integral to fulfilling our community-serving mission.
Print: Cover Edits
Print: Cover Edits
Technologies: Adobe Photoshop
Guided by the Art Director, I undertook essential edits to the cover of our print issues. This involves proficiently utilizing Adobe Photoshop to implement corrections and adjustments in alignment with the Art Director's creative vision.
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